Don't stress
Oksana Pashchenko, Maxus Ukraine:
Owners of online stores, especially startups and niche projects, often do not attach much importance to the overall concept of the project, do not care about building a brand and developing its positioning, as well as determining the main competitive advantages of the project and developing its strengths. Accordingly, the technical specifications for the website developer and web designer are formed in an unfocused manner, without understanding who the target audience is, what their preferences and behavioral characteristics are.
Done the job - go for a walk
Irina Medyanaya, Price.ua:
Over 10 years of work, I have seen thousands of online stores that lasted a year or a year and a half. The main reason for leaving is a lack of understanding that it is not enough to create a website, fill the catalog with products and buy traffic. Few people think about the need to work on page loading speed (according to our statistics, if a page loads for more than 2 seconds, conversion drops). That it is necessary to constantly analyze the target audience and detail the sales funnel. That it is necessary to provide adequate service and feedback and, of course, work on the assortment. You cannot perform a minimum set of actions and wait for customers to pour in.
Make it smell like spring
Alexander Milyutin, IMT Academy:
Many owners of online stores do not even bother to listen to the advice of professionals. They come to developers and make a site for themselves "make it smell like spring". They take an active part in all processes, thinking that contractors will not cope with transferring their text to the site. They constantly consult with relatives and colleagues and argue about whether this is red enough. As a result, the output is not a user-friendly online store, but a fruit of the customer's wild imagination. Usability is simply absent. Many are sure that you can not work on a project for years, and then bring it to the top of Google in two months. The main thing is to find an SEO specialist who will buy links. Make a store for a future client, plan promotion not for months, but for a year or two, work on filling the store not only for Google, but also for users.
Don't be different!
Roman Stepanovsky, MoYo:
Few online stores think about creating and promoting their brand. If offline people go to make purchases in a specific store because they share the values of its brand, then online they are more interested in the price and assortment. The costs of online stores have increased, attracting customers is also not cheap, so often the price gap between online and offline stores is not so significant. This is why customer loyalty is becoming increasingly important.
Sell everything
Viktor Sholoshenko, Citrus:
Many newcomers to the e-commerce market are trying to enter with a huge assortment of goods. But they often lack competent sellers who can provide advice to potential clients, there are no warehouses and a well-established supply system, there are no agreements with logistics services. All this leads to the fact that most of the declared goods are never available. Buyers place an order, wait, do not receive the expected goods, leave and never return. Only those who choose a niche for themselves, select a unique assortment and hire staff who understand a specific product group will be able to win. It is better to make a smaller list of goods and win through targeted purchases.
Don't stress
Oksana Pashchenko, Maxus Ukraine:
Owners of online stores, especially startups and niche projects, often do not attach much importance to the overall concept of the project, do not care about building a brand and developing its positioning, as well as determining the main competitive advantages of the project and developing its strengths. Accordingly, the technical specifications for the website developer and web designer are formed in an unfocused manner, without understanding who the target audience is, what their preferences and behavioral characteristics are.
Done the job - go for a walk
Irina Medyanaya, Price.ua:
Over 10 years of work, I have seen thousands of online stores that lasted a year or a year and a half. The main reason for leaving is a lack of understanding that it is not enough to create a website, fill the catalog with products and buy traffic. Few people think about the need to work on page loading speed (according to our statistics, if a page loads for more than 2 seconds, conversion drops). That it is necessary to constantly analyze the target audience and detail the sales funnel. That it is necessary to provide adequate service and feedback and, of course, work on the assortment. You cannot perform a minimum set of actions and wait for customers to pour in.
Make it smell like spring
Alexander Milyutin, IMT Academy:
Many owners of online stores do not even bother to listen to the advice of professionals. They come to developers and make a site for themselves "make it smell like spring". They take an active part in all processes, thinking that contractors will not cope with transferring their text to the site. They constantly consult with relatives and colleagues and argue about whether this is red enough. As a result, the output is not a user-friendly online store, but a fruit of the customer's wild imagination. Usability is simply absent. Many are sure that you can not work on a project for years, and then bring it to the top of Google in two months. The main thing is to find an SEO specialist who will buy links. Make a store for a future client, plan promotion not for months, but for a year or two, work on filling the store not only for Google, but also for users.
Don't be different!
Roman Stepanovsky, MoYo:
Few online stores think about creating and promoting their brand. If offline people go to make purchases in a specific store because they share the values of its brand, then online they are more interested in the price and assortment. The costs of online stores have increased, attracting customers is also not cheap, so often the price gap between online and offline stores is not so significant. This is why customer loyalty is becoming increasingly important.
Sell everything
Viktor Sholoshenko, Citrus:
Many newcomers to the e-commerce market are trying to enter with a huge assortment of goods. But they often lack competent sellers who can provide advice to potential clients, there are no warehouses and a well-established supply system, there are no agreements with logistics services. All this leads to the fact that most of the declared goods are never available. Buyers place an order, wait, do not receive the expected goods, leave and never return. Only those who choose a niche for themselves, select a unique assortment and hire staff who understand a specific product group will be able to win. It is better to make a smaller list of goods and win through targeted purchases.
